Loyalty and Gift Cards

Customer Loyalty, Offers

and Gift Card Program

A Gift & Loyalty Card Program That Will Generate Revenue and Improve Cash Flow

Looking for ways to improve your gift and loyalty program? Our partner, Valutec Card Solutions, is an industry leader in pre-packaged and custom loyalty and gift card merchandising tools. Together, we offer a complete suite of products and services to make your loyalty program a success.


Research shows that it costs up to eight times more to acquire a new customer than to keep an existing customer coming back. That’s why loyalty programs are important. Yet many merchants continue to overspend on campaigns to attract new business. At the same time, they underspend on securing and building value with the customers they already have. Take advantage of our Valutec partnership and let Iroquois Merchant Services help you. Contact us to get started.

How Valutec Can Help

Valutec works closely with every company to create campaigns that generate revenue, build your brand and increase customer loyalty.


Your team can also work with Valutec’s in-house graphic designers to customize your cards for maximum brand exposure.


Here are some of the products and services they offer to generate a buzz about your gift card and loyalty programs:


  • Custom merchandising
  • Loyalty marketing
  • Virtual cards with online fulfillment
  • Direct mailing campaigns
  • Text messaging
  • Social networking capabilities

Merchant Benefits

Valutec’s focus is on maximizing your return on investment. They provide you the right tools for the job and the information you need to make your loyalty program a success.


  • Increase sales from 20% to 500% in the first year
  • Loyalty and gift cards enhance brand awareness and customer purchase frequency
  • Cards may be loaded with any dollar amount or limited to a minimum and/or maximum value
  • Cards may be bulk-loaded for special promotions and marketing campaigns
  • A central database system processes transactions in real time from any location
  • Robust activity reports provide an audit trail to eliminate fraud associated with certificates
  • Access data for all transactions captured on the host database during a specified time period, as well as total fees billed


Valutec’s one-stop shopping solution makes it easy for your customers to activate, redeem and reload their cards at the point-of-sale (POS).

% of consumers who are satisfied with a retailer's paid loyalty program will choose that retailer over a lower-priced competitor

(Clarus Commerce 2019)

% of consumers who say they favor companies that offer rewards

(Small Biz Genius 2019)

% of customers who say loyalty programs make them more likely to continue buying from certain companies


Valutec’s Gift Card Process

gift card process
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